Knowledge base

Focused CTO guidance for the questions behind the project plan.

Practical guidance for teams that need help with governance, Azure, data protection, production readiness and customer trust. Use these as focused entry points when a specific decision, risk or operating problem needs attention.

Where Brokenhouse helps

Specific problems clients ask about

These guides are grouped around the practical advisory work that often becomes a review, workshop, implementation plan or customer-facing evidence pack.

Set the company up properly

Identity, domains, devices and policies are the controls that stop early speed becoming later drag.

Guidance

Domain

The company domain is part of the trust boundary for identity, email, DNS, the website and customer communication. It should be owned, recoverable, monitored and treated as a business-critical asset.

StartupIdentity and access
Guidance

Email

Email is part of company credibility and security. SPF, DKIM, DMARC and approved sender management should be treated as early trust controls rather than later marketing polish.

StartupExternal presence
Guidance

External presence

The corporate website, privacy policy and public contact channels are part of the operating model. They create trust signals before the product is mature and need clear ownership.

StartupExternal presence
Guidance

Tenant security monitoring

The Microsoft tenant is an early business control plane. Tenant identity, the default onmicrosoft.com domain and core identity alerts should be understood before product delivery starts.

StartupIdentity and access
Guidance

Device and endpoint governance

Identity is the root control plane, but the machines people use to access code, Microsoft 365, Azure and customer data become part of the control plane too.

StartupIdentity and access
Guidance

Policies and procedures

Policies describe intent. They say what the company believes, what standard it is trying to meet and what behaviour is expected.

StartupGovernance
Guidance

Agentic software delivery governance

Agents used by the delivery team need a different governance model from AI models embedded in the product. Delivery agents may not sit in the customer-facing service, but they can still read code, write code, inspect logs, summarise documents, generate infrastructure changes or draft customer-facing material.

Common knowledgeAgentic delivery

Earn customer trust

The evidence customers ask for starts before sales: data protection, contracts, testing and clear support promises.

Guidance

Data protection assurance

Data protection should be treated in the same way the product is treated with penetration testing. Before wider customer onboarding, the company should get an external review of its data protection position.

Common knowledgeData protection
Guidance

Customer trust pack

The governance work should produce useful client onboarding evidence. This is not compliance for its own sake. It helps sales and onboarding because the company can answer trust questions quickly and consistently.

StartupCommercial readiness
Guidance

Contracts and support promises

Commercial promises quickly become operational obligations. A young SaaS company should be careful not to promise enterprise-grade support, availability or recovery before the platform and team can evidence it.

StartupCommercial readiness
Guidance

Testing and release quality

Deployment safety depends on more than blue/green infrastructure. The team needs confidence that the thing being deployed is known, tested and reversible.

Common knowledgeDevOps

Make production survivable

Production is a business promise. The architecture, cost model and incident process need to match that promise.

Guidance

Container platform decisions

For a POC, the decision between Azure Container Apps and AKS does not have to be final. The important thing is to get the product running in a way that teaches the right habits: build an image, deploy it repeatably and avoid configuring servers by hand.

Common knowledgePlatform engineering
Guidance

Cost governance and unit economics

POC, Pilot and Production are partly cost-control stages. Each step accepts more cost only when the risk, customer expectation or operational promise justifies it.

StartupCommercial readiness
Guidance

Incident management

Policies and procedures are only useful if the team can follow them under pressure. Rehearsals turn governance from paperwork into operational muscle memory.

Common knowledgeOperations

Design the SaaS operating shape

The product model affects support, billing, supply chain, customer isolation and the promises the business can make.

Guidance

Multi-tenancy and customer isolation

For SaaS, tenant isolation is both an architecture decision and a governance decision. It affects data models, authorisation, logging, backups, support tooling and customer trust.

Common knowledgeSaaS architecture
Guidance

Payments and billing

If the SaaS product takes payments, billing becomes part of the data, security and support surface. The simplest early position is to avoid card-data handling wherever possible.

StartupCommercial readiness
Guidance

AI model governance

AI models used by the product need their own governance model. They sit close to customer workflows, user data, automatic processing and contractual promises, so they need stronger control than delivery agents used internally.

Common knowledgeAI governance
Guidance

Software supply chain

The platform should make it clear what code, packages, images and tools are trusted enough to become part of the product.

Common knowledgeSecurity
Guidance

Stage gates

The stage-gate model provides the public outline of the decision structure. Each gate asks whether the company is ready to move to the next level of risk and commitment.

StartupGovernance

Advisory themes

What this points towards

The knowledge base is deliberately practical. It should help a potential client recognise the shape of their problem, then make it easier to start a useful conversation.

Production ReadinessStartupGovernanceAgentic DeliveryCommon KnowledgeStartup PlaybookCommercial ReadinessData ProtectionDevOpsSecurity