Domain
The company domain is part of the trust boundary for identity, email, DNS, the website and customer communication. It should be owned, recoverable, monitored and treated as a business-critical asset.
Knowledge base
Practical guidance for teams that need help with governance, Azure, data protection, production readiness and customer trust. Use these as focused entry points when a specific decision, risk or operating problem needs attention.
Where Brokenhouse helps
These guides are grouped around the practical advisory work that often becomes a review, workshop, implementation plan or customer-facing evidence pack.
Identity, domains, devices and policies are the controls that stop early speed becoming later drag.
The company domain is part of the trust boundary for identity, email, DNS, the website and customer communication. It should be owned, recoverable, monitored and treated as a business-critical asset.
Email is part of company credibility and security. SPF, DKIM, DMARC and approved sender management should be treated as early trust controls rather than later marketing polish.
The corporate website, privacy policy and public contact channels are part of the operating model. They create trust signals before the product is mature and need clear ownership.
The Microsoft tenant is an early business control plane. Tenant identity, the default onmicrosoft.com domain and core identity alerts should be understood before product delivery starts.
Identity is the root control plane, but the machines people use to access code, Microsoft 365, Azure and customer data become part of the control plane too.
Policies describe intent. They say what the company believes, what standard it is trying to meet and what behaviour is expected.
Agents used by the delivery team need a different governance model from AI models embedded in the product. Delivery agents may not sit in the customer-facing service, but they can still read code, write code, inspect logs, summarise documents, generate infrastructure changes or draft customer-facing material.
The evidence customers ask for starts before sales: data protection, contracts, testing and clear support promises.
Data protection should be treated in the same way the product is treated with penetration testing. Before wider customer onboarding, the company should get an external review of its data protection position.
The governance work should produce useful client onboarding evidence. This is not compliance for its own sake. It helps sales and onboarding because the company can answer trust questions quickly and consistently.
Commercial promises quickly become operational obligations. A young SaaS company should be careful not to promise enterprise-grade support, availability or recovery before the platform and team can evidence it.
Deployment safety depends on more than blue/green infrastructure. The team needs confidence that the thing being deployed is known, tested and reversible.
Production is a business promise. The architecture, cost model and incident process need to match that promise.
For a POC, the decision between Azure Container Apps and AKS does not have to be final. The important thing is to get the product running in a way that teaches the right habits: build an image, deploy it repeatably and avoid configuring servers by hand.
POC, Pilot and Production are partly cost-control stages. Each step accepts more cost only when the risk, customer expectation or operational promise justifies it.
Policies and procedures are only useful if the team can follow them under pressure. Rehearsals turn governance from paperwork into operational muscle memory.
Pilot data should not accidentally become Production data. The transition needs an explicit decision.
The product model affects support, billing, supply chain, customer isolation and the promises the business can make.
For SaaS, tenant isolation is both an architecture decision and a governance decision. It affects data models, authorisation, logging, backups, support tooling and customer trust.
If the SaaS product takes payments, billing becomes part of the data, security and support surface. The simplest early position is to avoid card-data handling wherever possible.
AI models used by the product need their own governance model. They sit close to customer workflows, user data, automatic processing and contractual promises, so they need stronger control than delivery agents used internally.
The platform should make it clear what code, packages, images and tools are trusted enough to become part of the product.
The stage-gate model provides the public outline of the decision structure. Each gate asks whether the company is ready to move to the next level of risk and commitment.
Advisory themes
The knowledge base is deliberately practical. It should help a potential client recognise the shape of their problem, then make it easier to start a useful conversation.