Startup playbook

Startup playbook: from POC to Production

Defines the public entry point for the startup CTO playbook. It explains why agentic delivery needs company governance, assurance and operational structure around it.

Useful for

Production readiness

Public purpose

Curation guidance

Use this page to explain the overall argument: this is a CTO playbook that augments the agentic SDLC with the company, governance, assurance and operational work needed to operate a SaaS product. Make it clear that the public website is the human-readable overview of the structure, not the full assessment method.

Use the gate introductions as the stage overview. Do not include control checklists on this page.

Summary intent

The reader should understand that this is the startup CTO playbook in a wider family of possible CTO playbooks. It is organised around decision gates. The POC can be disposable, but the operating habits should not be.

How Brokenhouse helps

Turn this into a practical plan.

I help technology teams turn this guidance into decisions, implementation plans, governance evidence and production-ready operating models.

Talk through your situation

Next guidance

Related decisions to work through

Container platform decisions

Use containers as the default packaging stance. They give the product a flexible route from POC to Pilot to Production without forcing the final hosting decision too early.

Stage gates

Stage gates are decision points. They help a company decide whether it is ready to move to the next level of customer exposure, operational risk and commercial promise. They are not ceremonies and they are not a replacement for judgement.